2026 Prospectus
Why exhibit?
For 57 years, Fieldays has offered exhibitors a powerful platform to showcase their innovations, products, and services to a highly targeted audience. Each year, buyers from across New Zealand, Australia, and beyond attend to secure the best deals and gain first-hand insights from the primary industry’s most trusted suppliers and organisations.
Connecting the primary industries with innovation
Fieldays is the ultimate launch platform for cutting-edge technology and innovation, and it’s where buyers come to find the largest range of agricultural products in one place.
Fieldays caters to a vast business-to-business and business-to-consumer audience comprising farmers, corporates, investors, lifestyle block dwellers, city folk, families and more. It’s where conversations turn into profits, and business relationships are built and maintained.
Primary Industries exhibiting at Fieldays
- Dairy, meat and wool, forestry, horticulture, seafood, arable, agritech
- Manufacturing, construction, heavy machinery and equipment
- Lifestyle products and services
- NZ-made food and beverages
Maximise your market exposure
Take advantage of over 100,000+ visitors expected to attend Fieldays 2026. Make the most of a unique selling environment where consumers are open to new experiences and purchasing opportunities.
Make immediate sales and generate new customers and leads for ongoing business.
Rapidly expand your database of sales leads.
Build brand awareness in new markets.
Develop brand loyalty and strengthen your relationships
Educate and offer demonstrations of the features and benefits of your product.
Speak directly with new and existing customers.
Sponsorship opportunities
Take your exhibition to the next level by becoming a Sponsor of Fieldays!
Use bespoke benefits tailored to your organisations needs to ramp up your presence, offering, and brand engagement activity.
- Join industry professionals, sector leaders, ministers, growers, suppliers and innovators at Fieldays VIP events and take your B2B networking further.
- Get the edge over your competitors and elevate your position with our visitors before they arrive at the gates.
- Secure naming association or own an event property or programme.
Talk to us about how we can help you promote your brand, tell your story, generate a genuine database and make the most of this unique event platform.
Marketing opportunities
Achieve your business objectives with Fieldays Marketing Products for exhibitors.
Every year, hundreds of exhibitors trust our digital products to connect with tens of thousands of Fieldays visitors.
- Increase your brand visibility and drive foot traffic to your site, whether your goal is leads or sales.
- Perfect way to engage visitors, for product launches, competitions, and on-site activations, giving your brand maximum reach.
- Digital solutions designed to help every type and size of business.
Our marketing team are here to support you throughout, and we look forward to helping you find the perfect digital marketing solutions to promote your exhibit at Fieldays.
Audience profile
Fieldays’ ability to appeal to such a diverse range of audiences is a testament to its significance in the New Zealand agricultural sector and its role in promoting innovation, education, and networking within the industry.
Farmers and growers
Students
Innovators
Primary industry leaders
Investors and entrepreneurs
Media
Business owners
Urban dwellers
Families
Government and regulatory agencies
International delegations
Lifestyle / rural enthusiasts
Where do I fit in?
With a range of exhibition areas, allocation to an area is dependent on the nature of your business and type of products and services you provide.
Agribusiness Indoor & Outdoor
Spaces for exhibitors of agriculture, horticulture, aquaculture, apiculture, food production, cropping and relevant primary production businesses and services.
Heavy Equipment
An outdoor area with sites suitable for displaying, heavy-duty vehicles and machinery, and for executing construction tasks, earthwork operations and more.
Motor Vehicle & Leisure Craft
An outdoor area dedicated to the display of light commercial vehicles, utilities and leisure craft, as well as accessories.
Rural Living Outdoor & Indoor
Spaces for products or services aimed at the rural home, leisure and lifestyle audience.
The Pantry Indoor, Market Stalls & Outdoor
A retail space for showcasing New Zealand made food, beverage, and food related products.
Food & Coffee Vendors
Outdoor locations for food truck-style self contained vendors, with visitor seating areas provided nearby.
Fieldays Hauora Taiwhenua Health & Wellbeing Hub
Sites dedicated to educate and provide visitors with access to a wide spectrum of health and community wellbeing services.
Fieldays Innovation Hub
An indoor space for inventors/businesses to showcase their ideas for the primary industries. Sites are available to Fieldays Innovation Awards participants only.
Fieldays Careers & Education Hub
An indoor space for businesses and educational institutions to showcase primary industry career and education pathways.
What is subletting
Subletting is where an exhibiting company referred to as a ‘Main Exhibitor,’ shares part of their site with another company.
Main Exhibitors can sublet up to 49% of their total site footprint and can integrate their site with their sublet, or have clearly separated spaces.
Full details on subletting coming soon. *Exhibiting criteria applies
Additional Fieldays Opportunities
These Hubs and Feature Areas are jointly managed by Fieldays and a Main Exhibitor, with other exhibitors working together collaboratively. Enquire to participate.
Fieldays Foresty Hub
A marquee with sites available to sublet, for exhibitors with products and services focussed on forestry in New Zealand.
Fieldays Drone Zone
An outdoor space with sites available to sublet or exhibit, for exhibitors with products and services focused on the drone industry.
Fieldays Sector Spotlight
An indoor space with sites available for exhibitors with products and services focussed on the sector spotlight industry topic.
Fieldays Rural Advocacy Hub
An indoor space with sites available to sublet, for exhibitors who advocate for farmers and champion their interests.
Site applications for Fieldays 2026 open in October!
Interested in exhibiting at Fieldays?
To learn more about available sites, pricing, and to apply for a site(s), please log in (or sign up) to the Fieldays Exhibitor Portal.
“ I did events over 20 years all over the world and Fieldays is simply the best. „
Anonymous feedback from Fieldays Exhibitor Survey 2025
“ It was my first Fieldays both as an exhibitor and visitor and I am still in absolute awe at how amazing the organisers are. „
Anonymous feedback from Fieldays Exhibitor Survey 2025
Partner and Premier Sponsor
