Exhibit at Fieldays
About us
The New Zealand National Fieldays Society is located at Mystery Creek Events Centre; a 114-hectare, multipurpose venue renowned for its suitability for indoor and outdoor events of any size, scale or type. Since its inception in 1968, the Society has promoted innovation and global market exposure through its flagship event, Fieldays.
Fieldays is the largest showcase of agricultural products and technologies in the Southern Hemisphere, sitting within the top five outdoor events of its type in the world. It casts a global lens on New Zealand as the pinnacle of Agri-innovation and tech. The four-day event hosts 1,100 exhibitors and has a base attendance of 100,000+ through the gate.
Fieldays has strong historical ties to the success of many New Zealand companies and their global expansion, investment funding and business growth. The contribution of Fieldays to the New Zealand economy over the last 57 years is estimated to fall within the billions of dollars in today’s economic value.
Pre-Release site application timeline
| Type | Activity | Date |
|---|---|---|
| Pre-Release Booking - Eligibility criteria apply - see Pre-Release overview. | Applications open | 18 June 2026 |
| Applications close | 5:00pm on 31 July 2026 | |
| Booking fee payment date | Due 14 days from invoice | |
| Formal site offers | Before 31 August 2026 |
Note: All site applications are made in the Fieldays 2027 Exhibitor Portal
Fieldays 2027 Application timeline
| Type | Activity |
|---|---|
| Site Application - General | Opens early October 2026 |
Site Application - Food and Coffee Vendor (Allocations begin in January 2027) | Opens November 2026 |
| Site Application - Co-exhibitor | Opens early October 2026 |
| Application - Innovation Awards | Opens in October, closes in April 2027 |
Note: All site applications are made in the Fieldays 2027 Exhibitor Portal.
“ Fieldays is a given for us. It’s good value for money and we get good lead generation and customer liaison out of it. Our competitors are there so we need to be there, bigger and better! „
Generate sales, expand leads, and build brand awareness
- Make on-the-spot sales
- Rapidly expand your database of sales leads for ongoing business post-event
- Build brand awareness in new markets
- Educate with demonstrations of your products
- Speak directly with new and existing customers
Fieldays is held at Mystery Creek Events Centre, 125 Mystery Creek Road, Ōhaupō, New Zealand.
Primary industries including dairy, meat and wool, forestry, horticulture, seafood, arable, agritech, manufacturing, construction, heavy machinery and equipment, lifestyle products and services, and New Zealand made food and beverages exhibit at Fieldays.
The Exhibitor Prospectus is available on our website. It includes event overview, visitor statistics, exhibiting areas, site pricing and other information to consider before you apply for a site to exhibit.
2026 Fieldays map and exhibitor directory
Take a look at the 2026 Fieldays map, and our amazing lineup of exhibitors. For the ultimate guide to Fieldays, and live navigation, please download the Fieldays App.