Co-exhibiting
Co-exhibiting options for exhibitors
Co-exhibiting (previously called Subletting) is where an exhibiting company referred to as a ‘Main Exhibitor,’ shares part of their site with another company, referred to as the 'Co-exhibitor'.
Main Exhibitors can share up to 49% of their total site footprint, or have clearly separated spaces.
Applications open in early October 2025.
Is site sharing right for you?
Apply to site share as a 'Co-exhibitor' if:
1. You want to have a presence on an existing Main Exhibitor’s site.
2. The business you are applying for is a separate legal entity to the ‘Main Exhibitor’. This includes but is not limited to:
- parent, subsidiary and sister companies
- affiliated charities and organisations
- naming rights sponsorship arrangements with other entities
- a friend or family member promoting their products or services on your site (if not from the same company)
- stock, signage, branded vehicles, or promotional material or any kind not directly related to products or services sold/provided in the Main Exhibitor’s usual business
Not a separate company? If you’d like to use the Fieldays brand to advertise more than one product or service, you’ll need an additional listing. In this case, please consider an Additional Exhibitor Listing.
Co-exhibitor inclusions & requirements | Additional Exhibitor Listing | Co-exhibitor |
|---|---|---|
| Complete application form | x | ✓ |
| Accept Fieldays Exhibiting Terms & Conditions | x | ✓ |
| ‘Starter’ Exhibitor Listing | ✓ | ✓ |
| Can upgrade/edit listing | ✓ | ✓ |
| Can order power (learn more) | x | ✓ |
| Can order Exhibitor Tickets | x | ✓ |
| Compulsory Hazard identification form | x | ✓ |
Information
Co-exhibitor eligibility
1. Co-exhibitors must meet the exhibiting criteria for the area they are applying to site share within, as outlined in the Fieldays 2026 Exhibiting Criteria.
2. Due to licencing and certification restrictions, exhibitors selling alcohol in The Pantry, as well as Food Vendors (except for the Good George bar areas), are not permitted to be a Co-exhibitor, or have a Co-exhibitor on their site.
3. The Co-exhibitor will need to obtain permission from the Main Exhibitor before submitting their application, and is permitted to co-exhibit on one site only.
Main Exhibitor conditions
1. A Main Exhibitor may not submit an application on the Co-exhibitor's behalf.
2. Main Exhibitors are permitted to have up to four Co-exhibitors on their site, as long as these collectively occupy no more than 49% of the total site area.
3. In cases where the ‘Main Exhibitor’ is facilitating a Hub with multiple Co-exhibitors, approval can be applied for to waive the 49% clause. This must be applied for and confirmed in writing to sales@fieldays.co.nz at least 10 days prior to the event.
4. Exhibitors may only exhibit in one location within the event, except:
- additional site(s) within the Innovation Hub
- when the additional exhibit represents a different owned brand and/or product range, with a different trading name listed
- Main Exhibitors may apply to hubs@fieldays.co.nz to have a second presence as a Co-exhibitor in a relevant Fieldays feature area, or shared country representative site e.g. hosted by a Trade or Government Agency as well as their main site. Approval is at the discretion of the Society.
- Where the one company's product can be showcased in two clearly defined precincts i.e.: Heavy machinery and Agribusiness
Additional Exhibitor Listing conditions
Companies wishing to promote multiple products or services that they usually sell/distribute can contact the Fieldays Customer team at sales@fieldays.co.nz to discuss the potential of adding an ‘Additional Listing’. This enables Exhibitors to promote specific products, services or departments, without needing to complete other forms such as Hazard identification and Site design. To achieve this, a new account is not created, the additional listings are managed in the same Exhibitor Portal.
While acceptance is at the sole discretion of the Society, there are a few key factors that are compulsory when considering the approval of a Additional Exhibitor Listing:
- the additional listing is for the same company/legal entity as the Main Exhibitor
- a company may request to add a listing for a product they distribute, however if the distributer is exhibiting in their own right, the request will be declined*
*E.g. A distributor selling Case IH Tractors could not have an additional listing trading as Case IH, as they are already an Exhibitor. In all instances, the distributor takes precedence over the use of their trading name.
Fees and penalties
- Co-exhibiting site share fee is $500 + GST.
- Any additional financial arrangement for partial payment of main site fees between the Main Exhibitor and the Co-exhibitor must be dealt with externally from the Society.
- Main Exhibitors are prohibited from displaying or demonstrating goods and/or services of any company, person or separate legal entity where a Co-exhibitor has not been approved by the Society.
- Main Exhibitors who invite another person or entity to display or demonstrate goods and/or services on their site without a Society-approved Co-exhibitor will be liable to pay a penalty fee of $500 +GST, as outlined in the Exhibiting Terms & Conditions.
Apply to site share as a Co-exhibitor
Once site applications open in early October, Co-exhibitors, including Registered Charities, may apply to site share.
The Fieldays Customer Team will contact the proposed Main Exhibitor and review the eligibility criteria prior to advising the application outcome.
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