Prospectus
About us
Fieldays®, delivered by the New Zealand National Fieldays Society at Mystery Creek Events Centre, is the Southern Hemisphere’s largest agricultural showcase and one of the top five outdoor events of its kind worldwide. Since 1968, it has championed agri-innovation, connecting more than 1,000 exhibitors with over 100,000 visitors across four days. With a proven legacy of driving business growth, global expansion, and investment opportunities for New Zealand companies, Fieldays continues to make a multi-billion-dollar contribution to the economy while shining an international spotlight on New Zealand as a leader in agricultural technology and innovation.
Why exhibit
For 57 years, Fieldays has offered exhibitors a powerful platform to showcase their innovations, products, and services to a highly targeted audience. Each year, buyers from across New Zealand, Australia, and beyond attend to secure the best deals and gain first-hand insights from the primary industry’s most trusted suppliers and organisations.
Connecting the primary industries with innovation
Fieldays is the ultimate launch platform for cutting-edge technology and innovation, and it’s where buyers come to find the largest range of agricultural products in one place.
Fieldays caters to a vast B2B and B2C audience comprising of farmers, lifestyle block dwellers, corporates, investors, city folk, families and more. It’s where conversations turn into profits, and business relationships are built and maintained.
Audience profile
Fieldays’ ability to appeal to such a diverse range of audiences is a testament to its significance in the New Zealand agricultural sector and its role in promoting innovation, education, and networking within the industry.
Farmers and growers
Students
Innovators
Primary industry leaders
Investors and entrepreneurs
Media
Business owners
Urban dwellers
Families
Government and regulatory agencies
International delegations
Lifestyle / rural enthusiasts
Where do I fit in?
With a range of exhibition areas, allocation to an area is dependent on the nature of your business and type of products and services you provide.
Agribusiness Indoor & Outdoor
Spaces for exhibitors of agriculture, horticulture, aquaculture, apiculture, food production, cropping and relevant primary production businesses and services.
Heavy Equipment
An outdoor area with sites suitable for displaying, heavy-duty vehicles and machinery, and for executing construction tasks, earthwork operations and more.
Motor Vehicle and Leisure Craft
An outdoor area dedicated to the display of light commercial vehicles, utilities and leisure craft, as well as accessories.
Rural Living Outdoor & Marquee
Spaces for products or services aimed at the rural home, leisure and lifestyle audience.
The Pantry Indoor, Market Stalls & Outdoor
A retail space for showcasing New Zealand made food, beverage, and food related products.
Food & Barista Coffee Vendors
Outdoor locations for food truck-style self contained vendors, with visitor seating areas provided nearby.
Fieldays Hauora Taiwhenua Health & Wellbeing Hub
Sites dedicated to educate and provide visitors with access to a wide spectrum of health and community wellbeing services.
Fieldays Innovation Hub
An indoor space for inventors/businesses to showcase their ideas for the primary industries. Sites are available to Fieldays Innovation Awards entrants only.
What is subletting
Subletting is where an exhibiting company referred to as a ‘Main Exhibitor,’ shares part of their site with another company.
Main Exhibitors can sublet up to 49% of their total site footprint and can integrate their site with their sublet, or have clearly separated spaces.
For full details on subletting. *Exhibiting criteria apply
Subletting Fieldays Hub Opportunities
These Hubs are jointly managed by Fieldays and a Main Exhibitor.
Fieldays Forestry Hub
A marquee with sites available to sublet, for exhibitors with products and services focussed on forestry in New Zealand.
Under the theme of ‘Wood – our low-carbon future’, the Fieldays Forestry Hub is a dedicated space where visitors can explore the many facets of the forestry and wood processing sector and discover how the sector has a vital role in mitigating climate change.
Fieldays Rural Advocacy Hub
An indoor space with sites available to sublet, for exhibitors who advocate for farmers and champion their interests. The Fieldays Rural Advocacy Hub is a platform for discussions with visitors on the challenges facing the primary industries and rural communities, and to talk about the future
Fieldays Sector Spotlight
An indoor space with sites available to sublet, for exhibitors with products and services focussed on the sector spotlight industry topic. The Fieldays Sector Spotlight, in association with the Ministry for Primary Industries, is shining a light on New Zealand's thriving primary industries, and focusing on a topical or under-represented area at Fieldays each year.
Site applications for Fieldays 2026 open in October!
Interested in exhibiting at Fieldays?
To learn more about available sites, pricing, and to apply for a site(s), please log in (or sign up) to the Fieldays Exhibitor Portal.
Partner and Premier Sponsor
