Sector Spotlight

Your place to discover the primary industries

The Fieldays® Sector Spotlight is shining a light on New Zealand's thriving primary industries, and focusing on a topical or under-represented area at Fieldays each year.

Check back soon for more information about the 2027 Sector Spotlight focus area, and how you can have your say on future focuses.

In 2025 the focus of the Fieldays Sector Spotlight was New Zealand Wool, in association with the Ministry for Primary Industries.

Fieldays® Sector Spotlight – It’s Wool showcased the raft of product possibilities that draw on the versatility and quality of the country’s wool; from flooring, to filters, to furniture fill. It provided a place to connect the producers, brands, and consumers, building a vibrant future for this timeless natural resource.

Visitors explored the versatility and quality of the country’s wool.

On the site, consumer brands, manufacturers, innovators, and sector supporters showcased the product innovations, building demand and value for New Zealand wool and reinforcing the fibre’s role as a natural ingredient in a sustainable future.

Exhibitors featured on the site were Wool Impact, WRONZ / Wool Source, Wools of New Zealand, Wise Wool, FLOC.