Fieldays calls for strategic partnership with government to future-proof national asset

9 October 2025

The New Zealand National Fieldays Society hosted a function at New Zealand Parliament in Wellington on Tuesday, 7 October, bringing together central government decision-makers, Members of Parliament, industry stakeholders and commercial partners to highlight the need for strategic investment in the future of Fieldays and its home, the Mystery Creek Events Centre campus. The evening opened with a welcome from Member of Parliament for Taranaki King Country Electorate, Barbara Kuriger and was led by Society Board Chair Jenni Vernon and Chief Executive Richard Lindroos, who highlighted Fieldays’ position as a nationally significant event and a vital driver of New Zealand’s economy, contributing over $500 million annually. It also plays a key role in supporting the country’s innovation ecosystem and rural wellbeing.

Hon Todd McClay, Minister for Trade, Investment, and Agriculture, shares this sentiment. “Fieldays is a highlight of the rural calendar, showcasing the New Zealand primary sector at its world-leading best. As the largest agricultural show in the southern hemisphere, it brings Kiwi families and international dignitaries together in the Waikato to witness first-hand the innovation, commitment and hard work of our farmers and growers.”

For the Society and Fieldays to continue delivering on its advocacy of innovation, education, and globalisation, significant and sustained investment is essential. While the Society currently generates income through its owned and operated event, Fieldays, as well as through venue hire for other events at Mystery Creek, evolving the campus to be truly fit for purpose will require external support from central government. The Society is seeking a partnership model, not a handout, but a hand-up with shared outcomes and long-term value, industry sustainability, iwi partnerships, tourism, and emergency readiness.

Each year, Fieldays attracts international decision-makers, with 43 business delegations and 23 embassies attending in 2025. Its ongoing alignment with New Zealand Trade and Enterprise (NZTE) will see this international visitation continue to grow as Fieldays expands its global presence, showcasing the country’s agricultural leadership on the world stage.

Recently in an interview, Prime Minister Christopher Luxon highlighted the importance of Fieldays, saying, “Fieldays is a national institution, one that supports innovation, fosters rural wellbeing, builds international connections, and brings town and country together in a uniquely New Zealand way.”

To future-proof infrastructure and ensure the longevity of an event that extends well beyond its four days on site, the Society believes central government has an important role to play in helping this national institution deliver long-term value for New Zealand.
 

Pictured from left: Jenni Vernon, Barbara Kuriger