Sponsorship Prospectus
Fieldays is where New Zealand meets to do business, discover innovation, and shape the future of the primary industries.
Our Place (and why it matters)
Fieldays is the Southern Hemisphere’s largest event of its kind and New Zealand’s most influential platform for primary industries, innovation and rural connection.
Each year, it brings together decision-makers, producers, innovators, corporates and communities for four days of business, discovery and connection at scale. More than an event, Fieldays is a marketplace and meeting place, a defining moment in the national calendar where ideas turn into action.
Fieldays attracts a broad yet highly intentional audience, from hands-on operators to senior decision-makers, early adopters to legacy leaders.
52% Male
48% Female
64% of those from rural vs urban environment
86% of visitors purchase or intend to purchase as a result of attending
Audience profile
Fieldays’ ability to appeal to such a diverse range of audiences is a testament to its significance in the New Zealand primary sector and its role in promoting innovation, education, and networking within the industry.
Farmers and growers
Students
Innovators
Primary industry leaders
Investors and entrepreneurs
Media
Business owners
Urban dwellers
Families
Government and regulatory agencies
International delegations
Lifestyle / rural enthusiasts
What motivates people to attend Fieldays
Fieldays attendees are motivated by purpose - they arrive with intent, curiosity and a readiness to engage.
We don't operate with a one size fits all approach. We're unique, and we're bespoke by design
Our scale, audience diversity and once-a-year timing mean the greatest value is created when your Sponsorship is designed around your objectives, not around pre-set boxes.
We work collaboratively to build:
- Bespoke brand moments
- Integrated storytelling across channels
- Experiences that feel authentic
Brand Goals → Audience → Platform → Experience → Measurement
What Fieldays delivers for Sponsors
Fieldays is uniquely positioned to deliver across the full brand funnel, from awareness through to action and impact.
Our Sponsorship tiers provide a framework. They help guide scale, visibility and investment level, while still allowing for tailored execution and return on objectives within each tier.
Fieldays Sponsor assets
Assets provided to Fieldays Sponsors are unique to their Sponsorship tier as well as the respective property and or/campaign and what is going to turn the dial – it’s not a rinse and repeat from one Sponsor to the next. At a glance, Sponsorship assets could include:
2026 Fieldays Sponsorship Packages
Here are three examples of Sponsorship Packages we have created, based on event properties or concepts added to the event. These examples are more structured, which we appreciate suits some brands! However, these are all able to be adapted to suit the respective Sponsor and their drivers for alignment.
Fieldays Business Lounge Naming Rights
Gain more than visibility by opening a window for direct association with the leaders and decision-makers at the heart of NZ’s primary industries.
The Fieldays Business Lounge provides tangible value through a physical base at the centre of the event, offering respite, food and beverages and a place for work, meetings and networking.
Sponsorship benefits
Base benefits, additional to be discussed and tailored further.
Brand leadership, amplified visibility & exclusivity
- Official naming rights status to the Fieldays Business Lounge
- Strategic brand alignment across respective communications
- Amplified brand visibility through pre-event communications across the sector
- On-site brand dominance through front of mind activity across a mass audience
Strategic presence
- Amplification opportunities to maximise presence and recall across the various audiences
- Leg work already taken care of for the Business Lounge – add your flair and enjoy the presence without the onerous exhibition needs
Executive access and networking
- VIP networking invitations to Fieldays functions
Sponsorship investment: $35,000 +GST
Costs of onsite amplification are additional
The Pantry, Naming Rights
Own the moment where people pause, indulge and savour the story they take home.
Fieldays are after a naming rights Sponsor for the high-traffic, high-sensation zone known as The Pantry.
- Made up of approx 72 sites (Indoors, including Market Stalls, Outdoor including Mini Marquees)
- Exhibitors selling NZ-made food, beverages (including alcohol) and food-related products
- Exhibitors are encouraged to demonstrate their products’ provenance through sampling, demonstrations and interactive engagement.
Sponsorship benefits
(base benefits, additional to be discussed and tailored further)
Brand leadership, amplified visibility and exclusivity
- Official naming rights status to The Pantry
- Strategic brand alignment across respective communications
- Amplified brand visibility through onsite signage
- Onsite brand dominance through front of mind activity
Strategic presence and placement
- Preferential site selection in available footprint to maximise presence and activity
- Site fees discount
Executive access and networking
- VIP networking invitations to Fieldays functions
Sponsorship investment: $25,000 +GST
Costs of exhibition and onsite activation are additional
Execute an activation that leaves a lasting and tasteful impression of your brand.
Fieldays Innovation Programme and Awards, Naming Rights
Put your brand at the forefront of agritech excellence by backing the Fieldays Innovation Hub & Awards. It’s a chance to champion the bold thinkers, game-changing startups, and future-defining solutions shaping our primary sector.
- The Fieldays Innovation Awards clearly represent the innovation lifecycle in three award categories: Prototype, Early-Stage, and Growth & Scale, with seperate recognition given to younger innovators through the Fieldays Young Innovator of the Year Award.
- Entries are encouraged from across the primary sector and all entries are in the running for People’s Choice Award
- The Fieldays Innovation Awards celebration takes place onsite during Fieldays week
Sponsorship benefits
(base benefits, additional to be discussed and tailored further)
Brand leadership, amplified visibility and exclusivity
- Official naming rights status to the Fieldays Innovation Programme
- Strategic brand alignment across respective communications
- Amplified brand visibility through onsite signage and Hub activity/involvement
- Onsite brand dominance through front of mind participation throughout the programme of events
Strategic presence and placement
- Preferential site selection in available footprint to maximise presence and activity
- Site fees discount
Executive access and networking
- VIP networking invitations to Fieldays functions
Sponsorship investment: $40,000 + GST
Cost of exhibition is additional
Align with progress, celebrate ingenuity, and stand out as a true leader driving the next wave of agricultural innovation.
Fieldays Careers & Education Hub, naming rights
Fieldays are wanting to engage with an organisation who wishes to put their brand at the heart of shaping the future of our primary sector.
The Fieldays Careers & Education Hub is where talent meets opportunity, where inspiration takes place and next steps are taken.
- A well-established programme within the Fieldays event
- Comprising of exhibitor activity and scheduled engagement sessions
- Increase year on year of school registrations and attendance
Sponsorship benefits
(base benefits, additional to be discussed and tailored further)
Brand leadership, amplified visibility and exclusivity
- Official naming rights status to the Fieldays Careers & Education Hub
- Strategic brand alignment across respective communications
- Amplified brand visibility through onsite signage
- Onsite brand dominance through front of mind activity
Strategic presence and placement
- Dedicated exhibition space within the already established Fieldays Careers & Education Hub. First rights to select footprint for optimal visibility and engagement.
Executive access and networking
- VIP networking invitations to Fieldays functions
Naming rights investment: $25,000 + GST
Costs of onsite activation are additional
Align your organisation with progress, innovation, and leadership in this exciting sector by backing the space that builds the workforce of tomorrow.
Other Sponsorship concepts
The possibilities are endless at Fieldays – tell us what you want to achieve and let us get creative on the execution!
Exhibitor Networker
Family Fun Zone
Super Saturday
B2B Meeting Space
FieldaysTV
Live Cooking Demonstrations
Fieldays Site Awards
Fieldays Function Hub
Volunteer Programme
Corporate Hospitality with a View
Ticketed Experiences
VIP Car Park & Dedicated Entry Gate
Retail Lounge
Exhibitor Competitions
Fieldays is proud to partner with some of New Zealand’s most trusted and ambitious brands, and we welcome the opportunity to explore wider support for yours and your objectives. Let’s design something meaningful - together.
Emma Fairweather
Commercial Partnerships & Sales Manager
e: Emma.Fairweather@nznfs.co.nz
Partner, Premier Sponsor, and Media Partner
