8 May 2025

Fieldays uses Mullet Strategy to bring 2025 event together

Fieldays® has embraced the ultimate “mullet strategy” – business in the front, party in the back – to bring together innovation, education and globalisation to this year’s event.

With tickets officially on sale, the mullet, a hairstyle regularly seen during the annual four-day event at Mystery Creek Events Centre, symbolises the important business and entertainment factors that make Fieldays.  

“Fieldays has always been about combining the cutting-edge agricultural technology, networking, and insightful discussions, all while celebrating the uniqueness of the rural sector and bringing town and country together,” says Taryn Storey, Head of Customer and Strategic Engagement, New Zealand National Fieldays Society.

“This year we’re leaning into that even more with the mullet strategy, ensuring both business and entertainment factors are equally compelling,” says Taryn.

New business in the front initiatives include Fieldays Tent Talks in association with the University of Waikato, Fieldays Drone Zone, and the Fieldays Sector Spotlight-It's Wool.

Fieldays Tent Talks in association with the University of Waikato are focused on engaging educational discussions, expert-led sessions, and real-world solutions, while the Drone Zone, a live demonstration area, in association with the Agricultural Drone Association, is a must-visit for anyone eager to see how drones are revolutionising farm management.

The Fieldays Sector Spotlight plans to highlight a sector within the primary industries each year, in conjunction with the Ministry for Primary Industries​. For 2025, the focus will be on wool, highlighting the versatility and quality of New Zealand wool. Exhibitors will showcase the key roles they play in the wool sector, and the consumer use-opportunities. The site will also connect producers and designers to help ensure a secure future for this timeless natural resource.

The new initiatives join returning Fieldays Hubs, the Rural Advocacy Hub, Forestry Hub, Careers & Education Hub, Innovation Hub and the Hauora Taiwhenua Health & Wellbeing Hub.

Party in the back initiatives include the Fieldays Family Fun Zone in the Heritage Village and Super Saturday – a campaign with exhibitors to deliver unbeatable prices and exclusive Fieldays-only offers.

Entertainment favourites also return including the One Big Dig activity which will run on the hour from 10am - 4pm each day of the event on the Fieldays Village Green, backed by One NZ.

The 50th anniversary of Fieldays Tractor Pull in association with PTS Logistics will also bring excitement to punters. The entry form is now open, and early indications suggest that we're gearing up for another busy event with strong turnout from both drivers and spectators.

We wanted to create a format that reflects the way people engage with our event says Taryn. “During the week it's all about networking and business discussions, research and sealing deals with a handshake. By Saturday it’s time to celebrate those achievements, wrap up any last-minute business and shopping endeavours, and celebrate with friends and family at Super Saturday”.

With more than 1,200 exhibitors, Fieldays visitors can expect to see a diverse range of innovative agricultural technology, farm equipment, and rural lifestyle exhibits and bag themselves a bargain.

Tickets can be purchased online via the Fieldays website, or at the gate during the event. Every ticket purchased is a chance to be in to win the ultimate Fieldays gate prize of a JAC T9 Ute (RRP $49,990) and $10,000 of Stoney Creek gear. Visitors can triple their chances to win during the event by visiting the JAC site at F90 and Stoney Creek at site F55.

Tickets on sale also include the Fieldays® VIP Business Plus in association with KPMG; a VIP ticket including access to an all-inclusive lounge developed to enhance the experience of business and rural leaders at the event.