5 June 2025

Fieldays® sees strong international interest

The Southern Hemisphere’s largest agricultural event opens its gates next week with a strong number of international delegates, ambassadors and exhibitors in attendance. The interest signals a strong rebound on international travel and a growing interest in Aotearoa New Zealand as a world-class provider of agricultural products and innovation.  

In a notable first, the German Pavilion, a collaborative initiative led by the German-New Zealand Chamber of Commerce and IFWexpo Heidelberg, and backed by Germany’s Federal Ministry of Food and Agriculture, has brought together 11 leading agri-businesses from across Germany all under one roof.  

“We are thrilled to welcome the delegation of German companies exhibiting at Fieldays,” said New Zealand National Fieldays Society Chief Executive Richard Lindroos. “This milestone highlights the strength of our growing relationship and aims to foster long-term partnerships”.  

Exhibitors include German automation firm IFM Electronic Ltd, horticultural supplier Floragard, irrigation and pump developer Bauer and more.  

Their unified presence marks Germany’s most significant exhibition at Fieldays to date, reinforcing the strategic importance of New Zealand as a destination for global business.  

Returning international exhibitors also include Enterprise Ireland, the Irish Government's export agency, returning for their 18th year, and exhibitors from countries including Australia, United States, United Kingdom, China and South Korea. 

“We’re also expecting a large number of international visitors, including student delegates from Oklahoma State University. It's exciting to see international interest in the educational opportunities at Fieldays,” says Lindroos. 

Fieldays will offer the 25 agriculture students, along with a record number of booked domestic schools, a unique learning experience outside the classroom, allowing students to learn about agriculture, forestry, science, technology, and sustainability while exploring career pathways in these industries. 

The New Zealand International Business Centre (NZIBC) will provide face-to-face access to New Zealand Trade and Enterprise (NZTE) and other government agencies, helping delegates and businesses understand the regulations, incentives, and support available for international companies seeking to connect with trade in New Zealand and vice versa. 

The NZIBC will also deliver two one-hour guided Innovation walking tours, and hold a range of seminars, including "Agritech in Latin America" and "New Zealand's Role in International Food Security and Beyond." Additionally, "Beyond the Diplomat" will be a seminar focusing on how women lead through complexity, particularly in an era of geopolitical change and an uncertain global trade environment. 

Lindroos said that equally impressive is the commitment of our regional and national exhibitors, who have prepared themselves and their sites over the past few weeks to showcase their latest products and services.  

"We have seen some extraordinary site builds taking shape. Exhibitors are putting a great deal of effort into their presence. It's clear that this isn't just about selling products. It's about connecting people through stories." 

Other Fieldays initiatives that provide opportunities to connect are the newly introduced Fieldays Tent Talks in association with the University of Waikato, on site D79, the Fieldays Innovation Awards, and the Fieldays® VIP Business Plus in association with KPMG. This lounge provides a central location within the event to utilise as a base and a comfortable space to continue business activity.  

From 11 – 14 June, Mystery Creek will be a global meeting place for all things agriculture, providing a platform for the exchange of business, ideas and innovations in New Zealand and around the world.  

More information and an events timetable can be found on the New Zealand International Business Centre page.

You can also stay up to date with any on the ground news by checking out the Fieldays LinkedIn, Instagram, Facebook and TikTok pages.