Fieldays Ready To Put New Zealand Centre Stage Globally

25 May, 2026

FIELDAYS READY TO PUT NEW ZEALAND CENTRE STAGE GLOBALLY

Demonstrating its credentials on the global stage as a must-attend event, Fieldays is experiencing strong growth in international interest, with confirmed delegations travelling from across Europe, Latin America, the United Kingdom, India, China, and other key markets. 

Returning to Mystery Creek Events Centre, 10–13 June, the event is set to once again bring together the best of New Zealand’s primary industries and global agribusiness innovation. 

“Fieldays is where connections turn into real outcomes,” New Zealand National Fieldays Society Chief Executive Richard Lindroos said. “We’re seeing increasing engagement across international trade, as well as the government-to-government diplomatic relationships, reinforcing the event’s role as a key meeting point for global agriculture.”   

This year’s strong global presence is reflected in significant year-on-year growth. Fieldays will host 73 international exhibitors, up from 66 last year, representing a diverse mix of markets including Australia, Belgium, China, Germany, Greece, Ireland, India, the Netherlands, the Republic of Korea, Sweden, the United Kingdom and the United States.  

Interest in building global partnerships continues to climb, with 254 exhibitors opting in to connect with international opportunities through New Zealand Trade and Enterprise (NZTE), the Ministry of Foreign Affairs and Trade (MFAT), and the Waikato Chamber of Commerce, an increase from 224 in 2025. This highlights the growing appetite among New Zealand businesses to expand beyond domestic markets and leverage Fieldays as a launchpad for export success. 

Further reinforcing this international momentum, 1,102 visa support letters have been processed to date, up from 1,054 last year. Embassy and trade delegation registrations are strong, and are still being finalised, with numbers expected to grow further in the lead-up to the event. Among the booked delegations are attendees from Brazil and Chile, as a direct result of Fieldays’ recent visit to those countries.  

Marcelo Menoita, CEO of the New Zealand Brazil Business Chamber, says “Fieldays represents far more than an agricultural event, it is a global platform for innovation, collaboration, and real commercial outcomes. For our São Paulo delegation, Fieldays offers direct exposure to world‑leading agritech, practical solutions, and international partnerships that are highly relevant to Brazil’s rapidly evolving agribusiness sector. São Paulo is a global hub for innovation and agriculture, and engaging with Fieldays allows us to connect our people, businesses, and ideas with New Zealand and the wider world in a very tangible way.” 

Fieldays’ Program Manager Steve Chappell agrees, “When you combine New Zealand’s innovation and ag-tech, the expanding schedule of direct flights, and New Zealand’s reputation as a bucket-list destination, it makes for a highly compelling proposition,” he said. “Fieldays provides a unique opportunity to experience that firsthand, while building meaningful global connections.”

NZTE and Fieldays collaborative space, the New Zealand International Business Centre (NZIBC), returns, offering delegates direct, face-to-face access to NZTE, MFAT, and other key government agencies. The centre provides valuable guidance on regulations, incentives, and support available to international businesses looking to trade with New Zealand, as well as supporting New Zealand companies seeking to expand offshore. NZTE will also host guided Innovation Walking Tours, alongside a programme of seminars exploring key trade and industry topics. Sessions will include topical and informative sessions, including one hosted by MFAT focused on the NZ-India Free Trade Agreement. Learn more.

The new Fieldays Function Centre, located on the Village Green, will also host international events throughout Fieldays week, connecting political leaders, diplomats and industry figures in a central setting, including hosting a new European Union-hosted lunch. The event will be hosted by the European Union Ambassador to New Zealand, His Excellency Lawrence Meredith, and will bring together representatives from all 27 EU member countries. 

With its continued growth in international participation, Fieldays is reinforcing its role as a pivotal platform for showcasing New Zealand innovation, fostering trade relationships, and connecting the global agricultural community. 

Don’t miss your chance to be part of the conversations, connections, and innovations that define Fieldays.