Best Fieldays exhibitor sites awarded

Fieldays exhibitors were awarded for their effort and ingenuity in the creation of their sites for the Fieldays 2019 Exhibitor Site Awards proudly sponsored by Xero.


The first round of judging took place on Wednesday, with 16 volunteer judges assigned a sector to assess based on the overall attractiveness of the site, experience-enhancing interactive elements, recognisable branding and signage, and a clear focus on customer service.


At the end of the round, they designated a number of finalists for each precinct. Two senior managers from principal partner, Xero, had the daunting task of judging the finalists on Thursday. As well as sponsoring the awards, the Xero judges were required to assess the sites’ use of innovation, education, technology, sustainability and, of course, the Fieldays theme.


The Fieldays 2019 Supreme Site Award, and Best Agribusiness Indoor Site Award, were won by four different organisations operating under Crown Research Institutes. A completely unique winner for this year’s category, the impressive site was shared by the AgResearch team, Manaaki Whenua Landcare Research, Scion, and ESR.


David Natzke, Key Accounts and Sales Manager and coordinator of the Site Awards stated that, “Where this site really excelled was the way in which they perfectly integrated with this year’s overarching theme of Cultivating Value.”


The judges were able to see a direct connection to the theme with the site’s clean, bright, and interactive design which attracted visitors of all ages to learn a little more about the research the institutes conduct.


This year, the Agribusiness Outdoor Site Award was separated into three categories based on the size of the exhibitor sites.


Lely Dairy New Zealand Ltd were the lucky recipients of the Best Agribusiness Outdoor Site Award (Small), who’s on-brand, bright red site design secured them the win. The Best Agribusiness Outdoor Site Award (Medium) was awarded to Waikato Milking Systems, recognised for their tidy site. Meanwhile, the Best Agribusiness Outdoor Site Award (Large) was won by Ballance Agri-Nutrients, whose site felt more like a playground for farmers.


Gough CAT and John Deere Ltd were awarded the Best Heavy Equipment Precinct Site Award and Best Tractor and Machinery Site Award, respectively. While over in the Motor Vehicle Precinct, the judges undoubtedly struggled to select the winning site, with the likes of Hyundai, Isuzu Utes New Zealand and Toyota all vying for the coveted award. However, it was fan-favourite Volkswagen New Zealand that stole the show with its twinkling lights, vintage Beetle display, and stunning architectural design.


The deserving winner of the Best Rural Area Site Award was NZ Tiny Homes, with their site drawing visitors in to drool over their tiny-yet-innovative designs. And finally, the cheers of The Local team were heard site-wide when they discovered they were the recipient of the Best Food Vendor Site for the second year running.


The newest category introduced this year was the Contribution to Sustainability Award. InStep representatives covertly judged which site made the greatest effort to not only practice sustainability in the creation of their site, but to also involve visitors in their vision. The Contribution to Sustainability Award was presented to Zespri International Ltd, who’s sited featured the popular ‘blender bikes’ which involved visitors in creating their own smoothie masterpieces through the power of simple pedaling. The Zespri International Ltd team were “absolutely stoked to be the inaugural winners” of the new award and hope to see other exhibitors jumping on board in the coming years.

Fieldays is based on a 114-hectare site at Mystery Creek 10 minutes from Hamilton and is the largest agricultural event in the Southern Hemisphere.

Fieldays draws people from around the globe – both as exhibitors and visitors. In 2018 Fieldays celebrated its 50th event and saw 130,866 people visit the event, generating $492M in sales revenue for New Zealand businesses.

Fieldays is run by New Zealand National Fieldays Society, a charitable organisation founded in 1968 for the purpose of advancing primary industry.

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