Maximising your Presence at Fieldays

• Sponsorship opportunities - Elevate your exposure by becoming a sponsor at Fieldays. Please contact the Fieldays office for available sponsorship options
• Exhibitor Kit and Services Directory (available end of February 2012) – Read carefully through this important information about exhibiting at Fieldays which also contains options for designing your site and advertising opportunities
• Promote your presence at Fieldays - Quote your Fieldays site number and location in all advertising
• Advertising options - Be sure to book your space in the official Fieldays marketing vehicles. You can book these options individually or combined as a cost effective advertising package:
  • Fieldays Buying Guide/Programme
  • Fieldays Focus
  • Fieldays Website
  • Fieldays Exhibitor Services Directory
  • Fieldays Big Screen

For further information, deadlines and how to book your space refer to the Exhibition Centre section of www.fieldays.co.nz or email media@fieldays.co.nz .

• Take advantage of exclusive exhibitor only rates with Fieldays Media Partners:
  • The Radio Network (Classic Hits, Newstalk ZB, Hauraki Amped, ZM, Radio Sport, Coast)
  • NZ Rural Press (Straight Furrow, The Dairyman, Lifestyle Farmer, Ag Trader, Australia - The Land (NSW), Queensland Country Life (QCL), Farm Weekly (WA), Stock Journal (SA) Stock & Land (VIC))
• Site design Plan - your site to showcase your products/services effectively – use landscaping, display equipment and other site presentation tools to enhance your presence
• Targets - Set objectives around what you want to accomplish at Fieldays and how you will go about achieving and measuring them. Plan your presence around meeting these targets to get the most out of your investment.
• Media opportunities - Fieldays have an active media campaign to generate coverage for Exhibitors and the event. Over 280 local and international media attend Fieldays each year; put yourself in front of them by supplying our communications team with regular news on your Fieldays presence, especially any key products you’ll launch or feature at the event. Further information on media and marketing can be found in the Exhibitor Centre section of www.fieldays.co.nz or contact Fieldays Communications team on media@fieldays.co.nz. 

• Site presentation – Ensure your site is appealing and interactive - dare to be different!
• Fieldays theme “The Changing Face of Farming” – Incorporate this theme into your site for added appeal.
• Site layout – Ensure company name and site number is easily recognised and located in a prominent position on your site.
• Identify staff – Ensure that staff are wearing uniforms and ID badges.
• Site management – Ensure your site is always manned and staff are approachable, hospitable and motivated.
• Stock control – Ensure your stock is maintained, especially for high demand products.
• Product presentation – Ensure products are well labelled, appealing and you have signage to assist with sales. NOTE: Please consider security of your site and ensure you have public liability insurance.
• Product and service support – Ensure visitors have access to information supporting your products and/or services.
• Product relevance – Ensure only eligible products are displayed on your sites (refer to clause 7.0 of Exhibiting Conditions).
• Health and safety requirements – Ensure your site is compliant with OSH and the Fieldays site safety requirements. Identify all hazards and eliminate, minimise or isolate them. Please include a fire extinguisher.

• Measure your achievements against your objectives set prior to Fieldays. Then review, revere or revise!
• Follow up any sales leads.
• Continue your Fieldays promotions.
• Plan your site for the next Fieldays event.