Facts & History - New Zealand's iconic farming event



The New Zealand National Fieldays Society is a not-for-profit organisation that relies heavily on volunteer contribution. The Society was originally set up over 45 years ago to provide a conduit between urban and rural business, and has a proud history and an exciting future.

The land at Fieldays' home at Mystery Creek, was purchased by the Society in 1971, and has been developed constantly since that time. Land area now sits at 113 hectares with permanent buildings built, many of the roads have been sealed, power and water infrastructure have been installed with a water treatment plant also developed, making Mystery Creek a campus unrivalled across New Zealand.

The NZ National Agricultural Fieldays event remains the cornerstone of the Society, with new and varied events now being hosted at Mystery Creek every year. The Society owns and manages the Mystery Creek property, Fieldays, Equidays and Transport and Heavy Equipment (THE) Expo.

The Society is governed by a Board of Directors, chaired by current President Warwick Roberts and run by a management team and professional group of staff led by Chief Executive Peter Nation. Supporting the staff group around the delivery of each major event is a pool of dedicated volunteers.

Being a non-profit organisation, any surpluses generated from Fieldays or our other events support the ongoing development of Mystery Creek and our Charitable purpose to Advance Agriculture. Our annual donations, scholarships, grants and support total more than $200,000 per annum, a number that the Society’s Board of Directors have targeted to grow over the next 10 years. The NZ National Fieldays Society is committed to playing an integral role in New Zealand agribusiness growth and success. Examples of our annual charitable activity include:
• NZ National Fieldays Society Future Leaders Programme
• NZ National Agricultural Fieldays Sir Don Lewellyn Scholarship – University of Waikato
• NZ National Fieldays Society Doug Baldwin Scholarship in Event Management – WINTEC

Facts

  • Fieldays was first conceptualised in 1968 by a group of local Waikato men
  • Fieldays was first held at Te Rapa Racecourse in 1969 with a budget of $10,500
  • The first Fieldays event attracted an estimated 15,000 people
  • The event was moved to the land known as Mystery Creek in 1971
  • The Mystery Creek Pavilion and Mystery Creek Events Centre were created in 1995
  • Today Fieldays attracts visitors from an average of 38 countries
  • The 40th Fieldays in 2008 attracted a record 131,000 people over four days
  • Fieldays 2014 economic impact to the New Zealand economy was $422m and $138m to the Waikato economy

Fieldays 2011 Statistics

  • 2011 was the 43rd New Zealand National Agricultural Fieldays
  • 98 acres of exhibition and demonstration space and 170 acres of car parking
  • Official attendance (Wednesday - 26,476, Thursday - 32,935, Friday - 36,439, Saturday - 21,654)
  • 117,495 across all four days
  • Fieldays 2010 Statistics
  • 2010 was the 42nd New Zealand National Agricultural Fieldays
  • 98 acres of exhibition and demonstration space and 170 acres of car parking
  • Official attendance (Wednesday - 26,118, Thursday - 30,997, Friday - 37,095, Saturday - 28,139)
  • 122,349 across all four days

Fieldays 2009 Statistics

  • 2009 was the 41st New Zealand National Agricultural Fieldays
  • 98 acres of exhibition and demonstration space and 170 acres of car parking
  • Official attendance (Wednesday - 23,975, Thursday - 30,614, Friday - 37,087, Saturday -25,324)
  • 117,000 visitors across all four days
  • The event benefited the Waikato economy by $129 million*, with a National economic impact of $529 million*.

Fieldays 2008 Statistics

  • 2008 was the 40th New Zealand National Agricultural Fieldays
  • 98 acres of exhibition and demonstration space and 170 acres of car parking
  • Official attendance (Wednesday - 26,864, Thursday - 31, 848, Friday - 41, 837, Saturday - 31, 080)
  • 131,629 visitors across all four days
  • The event benefited the Waikato economy by $265 million*, with a National economic impact of $865 million*.

Fieldays 2007 Statistics

  • 2007 was the 39th New Zealand National Agricultural Fieldays
  • 95 acres of exhibition and demonstration space and 155 acres of car parking
  • Official attendance (Wednesday - 27 122, Thursday - 28 550, Friday - 39 333, Saturday - 30 873)
  • 125,878 visitors across four days
  • *Source: University of Waikato Management Research Centre
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History

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