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Fieldays Branding and Trademark Guidelines
As the New Zealand National Agricultural Fieldays® is a registered trademark, there are some legal requirements for its use in all advertising and editorial. The restrictions apply simply so we can protect the Fieldays brand so we retain it for use in the future. Mystery Creek® is also a registered trademark.
We understand that it is not always practical to use the registration mark, eg in body text of an article. However, it is a requirement the mark is used in the first instance, and in all advertising which relates to the event. Failure to use the registration mark or failure to present the registered brand correctly could result in legal action.
Following are the acceptable uses for the word “Fieldays” in advertising. Please note the ® registration mark following the word. This can be accessed in any application by holding down ALT on your keyboard, keying in 0, 1, 7, 4, then releasing ALT.
If you wish to discuss any of this, please contact the Fieldays office.
The Fieldays event logo is also available for use in advertising by registered exhibitors (with some conditions, please contact the Fieldays communications team on media@fieldays.co.nz or 07 843 4499 to discuss further).
CORRECT:
New Zealand National Agricultural Fieldays®
Fieldays®
National Fieldays®
Fieldays® at Mystery Creek®
National Fieldays® at Mystery Creek®
INCORRECT:
Fielddays
Field days (when referring to the Fieldays® event at Mystery Creek®)
Mystery Creek Field Days
Mystery Creek Fieldays
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