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| Exhibitor Centre |
Fieldays 2011 Visitor Survey Results Fieldays 2011 Visitor Survey Results
- Total visitor numbers = 117,495 (4% less than 2010 with rain interrupting Saturday visitor numbers)
- 56% of all visitors were male
- 31% of all visitors were aged 41 - 55
- 64% of all visitors describe their living style as farming, lifestyle or rural settlement
- 51% of all visitors describe their occupation as Dairy Farmer, Drystock Farmer, Sheep Farmer, Horticulture, Other Farmer, or Agribusiness owner/manager
- 66% of all visitors attend every year or second year
- 72% of visitors come to Fieldays to view the latest machinery and/or technology, and/or make a business purchase
- The most popular sub-events or attractions at Fieldays include: Demonstrations, Innovation Centre, Tractor Pull, Kiwi's Best and Fencing.
- 43% of all visitors travel to Fieldays by carpool - more than two people
- For the visitors that used the parking areas, 82% described this experience as Excellent or Very Good.
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