Fieldays 2010 Exhibitor Survey Results

Your Fieldays Objectives

• Total value of items sold and/or firm orders taken for the NZ market during Fieldays was approximately $322 million
• Total value of items sold and/or firm orders taken for the overseas market during Fieldays was approximately $20 million
• Total value of sales and/or orders in the NZ market (during and post event sales) estimated at $576 million
• Total value of sales and/or orders in the overseas market (during and post event sales) estimated at $25 milliion
• Considering the return to business in terms of sales made, orders taken and exposure to potential customers, 96% of all exhibitors advised either all or some expectations were met
• 46% of all exhibitors launched a new product, service and/or technology at Fieldays
• 65% of all exhibitors sales targets were fully or mostly achieved (up 12% from Fieldays 2009)
• 88% of all exhibitors product/service awareness objectives were fully or mostly achieved
• 77% of all exhibitors sourcing potential clients objectives were fully or mostly achieved

Fieldays Customer Service & Facilities

• 97% of all exhibitors rated the NZ National Fieldays Society customer service we provided as Excellent, Very Good or Good
• 97% of all exhibitors rated the facilities at Mystery Creek Events Centre as Excellent, Very Good or Good

Fieldays Marketing & Communication

• 97% of all exhibitors rated the NZ National Fieldays Society Fieldays Prospectus as Excellent, Very Good or Good
• 92% of all exhibitors rated the NZ National Fieldays Society Fieldays Programme as Excellent, Very Good or Good
• 98% of all exhibitors rated the NZ National Fieldays Society Fieldays Exhibitor Kit as Excellent, Very Good or Good
• 56% of all exhibitors rated the NZ National Fieldays Society media presence at the event as Excellent, Very Good or Good

Fieldays Website

• 92% of all exhibitors rated the Fieldays website www.fieldays.co.nz as Excellent, Very Good or Good
• 82% of all exhibitors use the Fieldays website as a point of reference
• 77% of all exhibitors used the Exhibitor Centre on the Fieldays website
• 91% of all exhibitors downloaded the online forms on the Fieldays website
• 87% of all exhibitors rated the online forms as very easy or okay to use

Fieldays Exhibitor Correspondence

• 88% of all exhibitors read all or some of the pre-event Exhibitor Newsletters
• 38% of all exhibitors rated the Exhibitor Newsletters very useful - interesting content with relevant information and 53% rated interesting content, but some of the information wasn't relevant

Fieldays Parking & Traffic

• 78% of all exhibitors felt they received enough information about parking prior to Fieldays
• 38% of all exhibitors felt traffic flow both to and from the event was improved, 37% of all exhibitors felt traffic flow was similar to Fieldays 2009
• 4% of all exhibitors used the free Exhibitor Bus Service and 35% of all exhibitors advised they would consider using this service in the future

Fieldays Exhibitor Ticket Allocation

• 98% of all exhibitors received their exhibitor ticket allocation in sufficient time prior to Fieldays
• 55% of all exhibitors would prefer receiving their tickets 2 - 3 weeks prior to Fieldays
• 73% of all exhibitors ticket allocation was adequate
• 29% of all exhibitors purchased additional tickets online

Fieldays Strategic Partner Services

• 33% of all exhibitors used the banking services provided by The National Bank at Fieldays with 95% of those exhibitors confirming they were happy with this service
• 2% of all exhibitors attended the University of Waikato seminar series

Fieldays in the Future

• 97% of all exhibitors are certain, very likely or fairly likely that they will exhibit at Fieldays 2011
• 46% of all exhibitors think Wednesday would be the best day if there was a specific day for farmers/industry only
• 70% of all exhibitors think Fieldays should be in June